Real Name: JESSE M. EJERCITO
Jesse graduated Bachelor of Science in Chemical Engineering from University of the Philippines in 1963. He passed the Board Exams in 1963 and worked with the Presidential Management Staff under the Office of the President in 1964. Jesse managed Joseph Estrada Productions, Inc. in 1965 and start to established Crown Seven Films in 1976 and Seven Star Productions in 1981.
He built up the following stars: Elizabeth Oropesa in “Mister Mo, Lover Boy Ko”, Chanda Romero in “Sa Kagubatan ng Lungsod”, Alma Moreno in “Ligaw na Bulaklak”, Daria Ramirez in “Lord Give me a Lover”, Lorna Tolentino in “Miss Dulce Amor, Ina”, Beth Bautista in “Huwag”, Amy Austria in “Nang Bumuka ang Sampaguita”. He helped build up the movie careers of Janet Bordon, Techie Agbayani, Ilonah Jean, Emily Loren and others.
He was President of the Philippine Motion Picture Producers Association for thee consecutive years and was a recipient of different awards like Cirio Santiago Memorial Award (FAMAS), Lou Salvador Sr. Memorial Award (FAMAS), GC Valdez Memorial Award (FAMAS), Producer of the Year Award (PMPC) and Darling of the Press Award (PMPC).
Jesse is formerly Executive-Director and currently Deputy-Director General of the Film Academy of the Philippines. He also produced several motion pictures for companies like Viva Films, Regal films, Stellar Films, etc. He established J & R Films with co-producer Rudy Meyer with Task Force Habagat as its initial venture. He also established Merdeka Film Productions Inc with co-producer Mr. Edmer Lim with Hagedorn starring Fernando Poe Jr. as its initial solo-venture.