Aug 01
PRSP LAUNCHES INTELLECTUAL PROPERTY RIGHTS CAMPAIGN by fapweb  |  Posted in Articles  |  on Fri, Aug 1, 2008

With the slogan Performers Unite, Sign Up for Your Rights!, the Performers Rights Society of the Philippines will hold the media launch and a performers’ get-together for its campaign to promote the cause of performers’ intellectual property rights on August 14 at the Teatrino, Greenhills Arcade in San Juan City.

Invited to the occasion are Senators Bong Revilla Jr., Jinggoy Estrada, Lito Lapid, Alan Peter Cayetano and Francis Pangilinan as well as officers and members of the Film Academy of the Philippines (FAP), the Organisasyon ng Pilipinong Mang-aawit (OPM), the Asosasyon ng Musikong Pilipino (APM), the Philippine Legitimate Stage Artists Group (PhilSTAGE) and the Nagkakaisang Manggagawa ng Pelikulang Pilipino (NMPP).

Mitch Valdes, PRSP and OPM president, said that now is the most appropriate time to advance the rights of artists and performers and derive actual benefits through royalty collection for publicly communicated performance. She adds that this is mandated by law.

During the two-hour gathering, a tentative program has been drawn up with Leo Martinez, just re-elected FAP director-general and PRSP chairman, delivering the opening remarks.

This will be followed by the keynote address of Director General Adrian Cristobal Jr. of the Intellectual property Office of the Philippines. Ms. Valdez will then talk on performers’ rights.

Mr. John Lesaca will then provide a musical number. Sen. Estrada will deliver the first of three pep talks. He will then join Sen. Revilla and actor Philip Salvador for a musical number.

Then it will be Sen. Revilla’s turn to give his pep talk, to be followed by Megastar Sharon Cuneta for a pep talk and a musical number.

Senator Cayetano will then talk on the legislative agenda for performing artists. To round up the program are messages of support from Mayor Jeorge E.R. Ejercito Estregan, Actress Gina Alajar, Director Joel Lamangan, president of the NMPP, Sen. Lapid, Sen. Pangilinan and Congressman Del de Guzman.

It will be remembered that last March 14, a total of 34 guild officers and members of the Film Academy of the Philippines—17 of them from the Actors’ Guild attended a consultation meeting called Punto de Vista organized by the Academy and the Intellectual Property Office to discuss performers’ rights and royalties.

The meeting was held at the Quezon City Sports Club on E. Rodriguez avenue, Q.C.

IPO resource persons provided the participants the basic knowledge on copyrights and royalties. Royalties, it was mentioned, can be derived from the performer’s rights and author’s rights of people involved in the making of a film.

They FAP members were also consulted regarding the feasibility of organizing a collective management organization for the performing arts sector.

The consultation meeting stressed that royalties may be derived from films’ income from TV and cable rights, video rights and foreign sales. FAP Director General Leo G. Martinez said that the music industry has been collecting royalties for their composers, singers and musicians for the past several years and added actors and actresses as well as the other members of the creative staff of a film must also receive royalties.

He added that if amendments are needed to the Intellectual Property Law for performers to be able to assert their rights, the academy will seek the assistance of the IPO for this purpose.

Ms. Carmen G. Peralta, director of the IPO’s Documentation, Information and Technology Transfer Bureau, provided an overview on the growing importance of copyright and the need to identify mechanisms to assure that the film industry be included in the copyright-based industries in the country.

Atty. Nicolas B. Pichay talked on the ABCs of copyright vis-à-vis the artists and craftsmen of the film industry, emphasizing the economic and moral rights of these performers and artists.

Mr. Elmar Ingles, acting managing director of the Performers Rights Society of the Philippines, discussed the collective management approach in managing copyright. He stressed that many actors and actresses, as well as the other artists and technicians involved in filmmaking, are not well-informed about their basic intellectual propery rights. He said that the scriptwriter of a film can seek royalties based on their author’s rights while the other film workers, like the directors, cameramen, editors, production designers and sound technicians, can be categorized as actors and actresses who derive royalties from their performer’s rights. He added that the musical director can avail of their royalties through the FILSCAP.

Atty. Louie Calvario of the IPO’s Copyright Support Services Division talked on the next steps the Academy must take to ensure that royalties are availed of by the craftsmen and technicians of the film industry.

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