Fifteen members of the newly formed Philippine Film Export Services Office (PFESO) have been named and had their initial meeting at the conference room of the Film Development Council of the Philippines last Monday, January 21.
The PFESO is headed by Executive Director Digna Santiago, also a member of the Cinema Evaluation Board of the FDCP. The executive assistant is April C. Espinosa.
The PFESO– created by Executive Order 674 which was signed by President Gloria Macapagal-Arroyo on October 30 last year—is mandated to maximize the country’s comparative advantage as a location site for international movie and television making to generate income, promote tourism and enhance the image of the country abroad.
The members of the PFESO are the following:
Eva Adan of the Dept. of Tourism; Director Jason T. Lao of the Dept. of Trade and Industry; Asst. Secretary Brian Raymond Yamsuan of the Dept. of the Interior & Local Government; Marina Agustin of the Dept. of National Defense; Zorahaida Dela Cruz of the Bureau of Internal Revenue;
Bureau of Customs Deputy Commissioner Gregorio Chavez; Atty. Norman Tansingco of the Bureau of Immigration; Manny Morfe of the Film Academy of the Philippines;
FDCP Executive Director Marinella F. Suzara; Jun Juban, a resource representative of the FDCP; and three private sector representatives, namely, Elaine Lozano of GMA Films, Manet Dayrit of Roadrunner and Lori delos Reyes of the International Press Center.
During the inter-agency committee meeting, Executive Director Digna Santiago reported several activities that the new office had already undertaken.
These included the accreditation of the Office with the Asian Film Commission Network (AFCNet) and the filing of application to the Association of Film Commissioners International.
PFESO officers also attended two events abroad—the Locations Trade Show in Pusan, South Korea during the 2007 Pusan International Film Festival and the Malaysia Creative Multi-Media Content Expo also last year.
With the Tourism Department as lead agency, the PFESO also hosted the visit of 11 Bollywood producers from five movie studios in India last December 4-11. One of the producers, Popcorn International, is scheduled to shoot a film in the country in March after completing a pre-production location scouting early this month.
The PFESO is now preparing to host a Korean delegation and a Hollywood delegation of producers that are scheduled to visit the country on Feb. 10-14 and Feb. 17-27, respectively.
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