May 19
MOVIE TRENDING IN 2014 by Corie Henson  |  Posted in Articles  |  on Mon, May 19, 2014

It’s heartening to know that the highest grossing film in the country for the first five months of 2014 is a local movie—Starting Over Again with P400 million—and running second is Bride For Rent with more than P300 million. Both movies were produced by Star Cinema.

Captain America: The Winter Soldier is a close third with P300 million but still counting. The fourth in the list is The Amazing Spider Man 2. Both are foreign films and based on comics characters although not animation.

Running fifth is 300: Rise Of An Empire, a medieval movie about wars in Greece. Surprisingly, Diary Ng Panget is sixth in highest gross for 2014 despite having no named star in the cast.

Diary Ng Panget which had virtually unknown James Reid and Nadine Lustre in the lead earned more than 120 million pesos

Ano nga ba ang trend ng movies for this year? Of course, the trend cannot be defined since wala namang formula para sa ganyan. Only time will tell. However, may mga indications na rin based on the past records.

Comedy is a good bet for producers. Given a catchy story like the “I love you, Piolo” commercial, a relevant casting and, maybe a good promotional strategy then a blockbuster movie is in the offing.

Another good bet is a movie intended for children. It can be based on comics hero like Captain America or Spider Man. It can also be an original animation. But the production of such movies need good budgets.

To segue a bit, there’s the upcoming movie of Coco Martin and Sarah Geronimo. Maybe This Time is an apt title to mean, kikita kaya ang movie ni Coco this time? The previous ones did not make a mark in the box office.

Another upcoming movie in the local scene is Date with A Gangster. At this early, it is touted to be a blockbuster dahil sa trendy cast – Kathryn Bernardo and Daniel Padilla. But the blockbuster tag needs to be confirmed by the box office results.

It is noticeable that tv productions are heavily budgeted because sponsors are always coming in when the ratings are good. But in the movies, big-budget productions are often a gamble so movie producers are more careful than tv program producers.

For the worldwide figures, The Lego Movie of Warner Bros is a shade above Captain America: The Winter Soldier. An animation using Lego bricks, the adventure comedy earned $253 million over Captain America’s $245M.

A far third with $146M is The Amazing Spider Man 2 followed closely by the sci-fi adventure Divergent with $145M. Fifth and sixth are Rio 2, an animation with the amazon jungle as setting, and Ride Along, a police story adventure comedy.

Generally, the best selling movies are the non-serious ones—animation or comedy. Siguro ay dapat bigyang pansin kung bakit mga serious drama ay nangungulelat kasama ng mga pure action.

Ang Ride Along, starring Ice Cube and Kevin Heart, ay malamang na hindi kumita kung mawawala ang comedy part. With the local Diary Ng Panget, corny ang dating sa audience kung serious ang treatment ng love story.

Tapos na rin siguro ang popularidad ng mga horror movies particularly ng vampire stories. Nagsawa na yata ang moviegoers sa mga fantasy na alam naman nating hindi makatotohanan. But suspend your disbelief, wika nga ng mga critics.

For the local top grosser na Starting Over Again, comedy rin ang bumenta sa tao. Take note that Toni Gonzaga, the lead opposite Piolo Pascual, is a veteran in light comedy movies and tv sitcoms.

Considering the success of The Lego Movie, perhaps the local animators can pool their talents to come up with an original local animation. A good story with humor perhaps or an action comedy featuring local characters like Pong Pagong and Kikong Matsing.

As for the other genre for the local movie industry, napakahirap ibangon ng action at drama dahil hindi na malaking factor ang cast. Unlike before that casting was an almost sure-fire formula for box office success, the age of the internet had belied this tradition.

Dahil sa internet ay abot-kamay na ang mga artista ngayon kaya wala na ang mystique. In the days of Sampaguita and LVN, movie stars were advised to shy away from the public eye because fondness wanes with familiarity.

So now drama and action need a very good story, one that is relevant with the times and interesting to the public. Remember 10,000 hours based on the anecdote of Senator Ping Lacson? Despite having Robin Padilla in the lead role, hindi ito bumenta.

Another big flop was Pedro Calungsod, based on the martyrdom of the second Filipino saint. Even for Catholics, it did not appear to be interesting. For who would be interested in the life of an unknown person?

In summary, the movies in general is having a paradigm shift to lighter themes—humor or comics stories. So let’s not get serious with life…enjoy it while it lasts.

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