Whenever the sad state of the movie industry is mentioned, piracy is the first thing that comes to our mind. It seems, to most of us, that piracy had done the most damage in terms of lost box office sales.
Digital video piracy is not only the prevalence of dvd movies in the sidewalks and in some malls. There’s also the piracy version in the internet – file sharing and video streaming, all for free.
Now we have another monster flexing its muscles. The mobile gadget – smartphones and tablets. Hindi lang ilan ang nagsabi na hindi sila mabubuhay kung wala ang kanilang cellphone o tablet.
The cellphone is mainly for communications but most of the cellphones now are equipped with cameras. And not just ordinary photographs for the high end cellphones, they are also capable of taking videos in HD (high definition) resolution.
Ang tablet naman ay mas malaki sa cellphone pero it functions like a cellphone too. At pagdating sa pictorial ay mas maganda ang resolution ng tablets. And using graphics syempre mas nakalalamang ang tablet dahil mas malaki ang screen nito.
With the prevalence of wi-fi (wireless fidelity) in most of the public places like malls and restaurants, mobile users have the convenience of getting connected to the internet while shopping or while even watching a movie.
Once connected, the mobile gadget user can log on to social networking sites like Facebook. They can also post messages in Twitter.com. And for the bored, there are countless of apps that can be installed, mostly for free.
The popularity of mobile gadgets is very evident in public places. In public transport, like FX or air-conditioned buses, most of the passengers are using their mobile gadgets. Sa mga mall benches, karamihan ng nakaupo ay gumagamit ng mobile gadgets.
Facebook, the most popular social networking site, gets most of its hits from the mobile gadgets now. Dati ay puro sa desktop at laptop (non-mobile) lang ang mga users ng Facebook pero lately ay mga mobile gadget users na raw ang majority.
Most of the apps (applications or programs) in the mobile gadgets are free but there are some that requires a fee. Like the apps of Walt Disney – Where’s My Water – which was a hit last year has a free version and a paid version.
The apps Candy Crush Saga is the most popular game in the mobile gadget for 2013. It has surpassed the popularity of Farmville and Angry Birds in the past years
But the free apps, like the 2011 hit Angry Birds, persists because they earn from advertisements. Like the internet websites, the mobile app is also a good venue for advertising hence the revenue.
Aside from advertising, may mga apps din na puwede kang bumili ng premium para makausad sa level ng game. It’s like cheating but most of the game apps players have no patience kaya malakas din daw ang benta ng mga premium.
And since kumikita ang mga apps kaya lalong dumarami. At habang dumarami ang apps ay dumarami rin ang users ng mga mobile gadgets considering its internet capability and cost. For a mere 1,000 pesos ay puwede ka nang magkaroon ng brand new smart phone.
With the movies, stationary lang ito sa mga cinemas. And the cost of movies? Almost 200 pesos in some theaters. And unlike before, one screening lang ang puwede hindi gaya dati na kahit ilang ulit kang manood ay puwede.
In terms of costs, walang panlaban ang movies sa internet. Dahil halos libre nga ang apps at nagkalat ang mga free wi-fi sa paligid kaya halos zero cost ang kuwenta sa paggamit ng mobile gadget.
According to one psychologist, people watch movies to relax, to unwind, to de-stress or even to while away the time. In other words, you can only watch a movie if you have the luxury of time dahil you have to go to the cinema. At syempre dapat may pera ka rin.
With a mobile gadget one can play the apps or go online anywhere he is as long as there is wi-fi connection. And lately, the wi-fi generation is extending itself to transport systems like buses, airplanes and ships.
In Manila, may 7 waiting sheds na nilagyan ng free wi-fi for the benefit of the commuting public. Although there are pros and cons for now, dahil delikado raw sa mga snatchers ang cellphone, wi-fi in waiting sheds will sure to prosper.
The telcos (telecommunications companies) wouldn’t be caught flat-footed. Their internet fee is down to 50 pesos per hour and some have lower rates and different internet packages to attract users among their subscribers.
With that cost, comparable sa internet café ang singil ng mga telcos. And to think that you can access the internet anywhere you are the telco subscription is viable for employees that need internet connections on demand.
The mobile gadget is a peculiar compeition of the movies. At sino ang may karapatan na magreklamo sa unfair competition? The only thing that can defeat technology is technology itself.
Dapat siguro ay mag-innovate na rin ang movie industry. Kung may sinehan na sa internet (a website that shows movies) ay baka maging competitive ang movies sa mga conveniences na ibinibigay ng internet particularly ng mobile gadgets.
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