On of the very first day of his second term as chief executive of Quezon City, Mayor Herbert M. Bautista encouraged filmmakers and media practitioners to be more sensitive in dealing with gender equality issues as he joined hands with the Presidential Communications Operations Office (PCOO) to boost efforts to uphold gender rights and equality.
In a press conference at the Bulwagang Amoranto at Quezon City Hall main building, the mayor lauded the PCOO’s leadership of the Gender Equality Committee which recently issued three books, namely: the Code of Ethics for Media; Guidelines to Protect Women from Discrimination in Media and Films; and the Gender Equality Guide.
He also expressed gratitude for the PCOO’s helping hand in strengthening the city’s thrust of developing positive images of women whose contribution to Quezon City’s progress and economy is visible and vital.
PCOO head Sec. Herminio Coloma was represented in the press conference by Atty. Jess Anthony Q. Yu and Ms. Kathryn Jonne Licudine.
The city government, through the Gender and Development Resource and Coordinating Office (GADRCO), headed by Ms. Ruby Palma, PhD., distributed 100 sets of the Gender and Media kit.
The three booklets were the results of coordination among the members of the Gender Equality Committee (GEC) which included PCOO, the Film Academy of the Philippines, the Philippine Commission on Women, the Optical Media Board, the National Telecommunications Commission, the Film Development Council of the Philippines, the Movie and Television Review and Classification Board, the National Commission for Culture and the Arts and the Center for Media Freedom and Responsibility.
During the press conference, four producers donated DVD copies of films that won the Gender Sensitive Film award from 2003 to 2011. Personally present during the turnover of the film copies were Ms. Rochelle Monteverde-Teo of Regal Films, Tony Matoto of Viva Films, Ms. Gines Sarangaya of Star Cinema and Ms. Manette Sabano, finance manager of OctoArts Films.
The winning films included Regal Films” Aishite Imasu 1941 and Mano Po 6; Viva Films’ Baler; OctoArts Films’ My Househusband; and Star Cinema Films” Kasal, Kasali, Kasalo, Ang Tanging Ina: Last na ‘To and RPG Metanoia.
The moderators were Ms. Consoliza Laguardia and Mr. Greg Banacia of the Q.C. Public Affairs and Information Services Office (PAISO).
The GADRCO later held a public forum on Gender Dimension in Media and Tourism which covered gender-specific concerns and the city government’s programs that promote gender equality.
The forum speakers included Ms. Betty Lou Penera of the PCOO and Philippine Information Agency; Atty. Shangrila Quezon of the Department of Tourism; and Commissioner Jose Manuel Mamauag of the Commission on Human Rights.
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