With the birth of WIPO (World Intellectual Property Office), intellectual property rights has become a relevant issue especially with the modern technology where copying of media files has become an ordinary thing.
The primary role of WIPO is to complement the national organizations in giving protection to the creators and owners of intellectual properties involving musical works, films, stories, books and even visual arts.
As a member of WIPO, our own IPOPHL – Intellectual Property Office of the Philippines – is the main agency that addresses the needs of stakeholders in the field of intellectual property.
IPOPHL has recently implemented IPAS (Industrial Property Adminis-tration System) for the convenience of registrants. IPAS is an automated system distributed by WIPO to its member countries. IPOPHL was the first to use the updated version of IPAS.
IPOPHL Director General Ricardo Blancaflor in the podium during the WIPO-Asia Pacific regional symposium on capacity building in the field of copyright and related rights. The affair was held in IPOPHL office in Bonifacio Global City in April 2012
IPOPHL provides full support to CMO (Collective Management Organizations) in the collection of copyright payments. A CMO is a collecting agent representing copyright holders such as composers, writers, performers.
To simplify the collecting process, IPOPHL is advocating the stakeholders to have their own CMO. However, the number of CMO is regulated by IPOPHL. It would be chaotic if there would be so many CMO doing the collection, IPOPHL’s Atty. Louie Calvario said.
Currenty, there are 4 CMOs affiliate with IPOPHL:
1. FILSCAP – Filipino Society of Composers, Authors and Publishers
2. PRSP – Performers Right Society of the Philippines
3. FILCOLS – Filipinas Copyright Licensing Society
4. FILVADRO – Filipino Visual Arts and Design Rights
Aside from the local scene, IPOPHL is in direct contact with the IP offices of other countries. In the latter part of 2012, the Philippines-Korea Copyright Forum was held in Legenda Suites in Mandaluyong City.
IPOPHL Director Carmen Peralta during a consultation meeting in June 2012. Tackled were the guidelines for the accreditation of CMOs and the proposed treaty for the protection of audio-visual performance
IPOPHL also facilitates forums with international speakers. This is to keep abreast with the IP developments abroad. Favorite speakers are Atty. Ang Kwee Tiang of CISAC (regional group of FILSCAP) and Sigmund Fisvik of North America’s NORCODE.
A bill amending the IP Code of the Philippines has been ratified by congress in November of 2012 and by the senate in the following month. If passed, the law would create a Bureau of Copyright.
As a bureau, IPOPHL would have a fixed budget and definitely more powers than a mere agency. With its limited plantilla, Director General Ricardo Blancaflor would be happy to expand their horizon for better services.
In the past year, the Philippines thru IPOPHL has become the 85th member country acceding to the Madrid Protocol. The Madrid Protocol is an international filing system that facilitates the registration of marks in several countries.
The Madrid Protocol affords a copyright in the Philippines to also enjoy protection in the trading partners of the country such as US, Japan, China, Singapore, Republic of South Korea and Germany.
With the aim of IP Awareness and Utilization, IPOPHL embarked on a continuous exploration. Using their educational arm, IPOPHL holds continuous forums and symposiums in educating the public about Intellectual Property rights and related rights.
The Strategic Goals of IPOPHL:
1. Deliver quality and timely patents, trademarks, and other registrations.
2. Provide speedy, quality, and effective legal remedies and be the forum of choice for IP dispute resolution.
3. Provide IP-related business development and technology transfer services.
4. Institutionalize copyright support services.
5. Increase the level of appreciation of respect for and utilization of IP.
6. Lead the advocacy for legal and policy infrastructures to address emerging national and global demands of the IP system.
7. Develop and maintain a highly-motivated, competent, and cohesive workforce committed to serve with professionalism, transparency, and integrity.
8. Provide a conducive work environment that supports professional growth and promotes work-life balance.
For 2013, there is a lot to be expected in the scene of intellectual property courtesy of IPOPHL.
Comments to this article can be sent to firstname.lastname@example.org
Your FEEDBACK can be posted at www.filmacademyphil.org/forum/