Apr 29
COME TOGETHER BEATLES by Alex J. Socorro  |  Posted in Articles  |  on Fri, Apr 29, 2011

A book about the Beatles is coming out. But this is not an ordinary celebrity book because it promises to bring changes to our financial and economic side. This book is a cornucopia of business sense… or perhaps another color of feng shui.

From Turner Publishing, the title of the book is Come Together: The Business Wisdom Of The Beatles. Co-authored by Richard Courtney and George Cassidy, their book expects support from the worldwide fans of The Beatles.

With the adulation that the Beatles received from the public, short of calling it a cult, there’s no way that this book would fail. In return, previewers say there’s no way that this book would fail you.

When the famed band performed in the Philippines in July of 1966, their charisma was undeniably contagious. Fans jampacked all the possible places that the Beatles would go during their short stint in Manila.

In fact, the rabid fanaticism that was pervading the air posed a great risk to the Beatles’ security such that the Fab Four spent their first night (in the Philippines) in a yacht parked in Manila Bay, in lieu of a hotel suite.

Sponsored by Pepsi, the concert was a huge success. But side stories were more palatable especially the snub that the Beatles did to the dinner invitation of Imelda Marcos, the First Lady at the time.

Claimed by some, the mop-haired group was exceptionally phenomenal such that many things happened to people, directly or indirectly connected to them.

The Beatles, and their songs, caused some enemies to be friends, caused some failing businesses to flourish (especially those businesses related to music) and had created harmony in the music industry.

Their music is different. Unknown to us, the era of the Beatles was the birth of the pop culture, a renaissance of sorts that gave rise to the golden age of music in the 1970s. The Beatles served as inspiration to countless of bands and singers.

About the book, it was focused on the successes and failures of the Beatles in relation to business. As per the claim of the authors, who are understandably avid Beatles fans, we can learn a lot from the experience of the Beatles.

It’s a known fact that Paul McCartney and John Lennon were always at odds. They were also known to have bad tempers. But, considering that attitude and antagonistic characters, how did they manage to stay together for more than 10 years?

During the recording of the song Obladi-oblada in 1968, John Lennon didn’t hide his dislike for the song which was composed by his rival Paul. When John left the studio without notice, everyone thought Obladi-Oblada was history.

A bit later, John came back to the studio and sat on the piano. After playing some chords, John said, “Here’s your intro.” And the anticipated retort from Paul didn’t come. Instead, Paul recognized the tune as quite good.

That serendipitous incident was actually a synthesis of events. First, John avoided direct confrontation by leaving the studio. Second, Paul didn’t react negatively when John left and when he came back. Third, George and Ringo didn’t lift a finger.

Another incident worth telling was when the Beatles was just starting. Their transportation was a dilapidated van with no windshield. In England during the winter, that kind of vehicle would bring you physical torture.

But the Beatles persevered and amid the occasional complaints (about the van), they moved on by huddling together to provide warmth to each other. Perhaps that simple bonding added to their commitment for their aspirations.

For a financial lesson, that van could signify thrift and practicality. A young band couldn’t afford to be indebted (to buy a nice vehicle) since that would add burden to their current problems.

Another thing going for their partnership was the sharing of credit for their compositions. They didn’t waste time in arguing for the credit and just directed their energy to produce good songs.

After the success of their first song (Please, Please Me) in England, the Beatles suffered a rejection. Capitol Records, the affiliate of EMI in America, refused to issue the album or even a single of Love Me Do.

In a span of one year, the Beatles continued sending new materials to Capitol until, in 1964, Capitol acceded to I Wanna Hold Your Hand. That’s the first recording of the Beatles in America and also the first number 1 hit.

In our own experiences, the Beatles were not only music icons who provided inspirations but also a paragon of success. And now, the book Come Together presents the financial and economic pointers that we can derive from the Beatles.

More on this in the article Whisper Words Of Wisdom in www.nytimes.com.

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