For the first time in its history, the Metropolitan Manila Film Festival (Philippines) finally breached the P450 million mark for its 14-day run starting Christmas Day 2008. The total gross also broke the 2006 records which was the highest ever.
This year MMFFP’s total gross was P450,841,637 as compared with the 2006 total of P414,506,353.
The gross failed to reach the P400 million mark by grossing just P380 million in its two-week run.
The total gross for this year’s filmfest was P380,241,286 with Metro Manila theaters accounting for P266 million and provincial cinemas for P114 million.
The 2007 gross was, however, still the third highest in the history of the 34-year-old filmfest. The 2005 filmfest grossed P351 million. In 2004, it was P300 million; in 2003, it was P326 million; and in 2002, it was P315 million.
The first two highest grosser were Star Cinema’s Ang Tanging Ina Niyong Lahat with P171,584.550 and OctoArts Films’ Iskul Bukol with P107,529,991. This was a reprise of last year’s results with Star Cinema’s Sakal, Sakali, Saklolo with P122 million and OctoArts Films’ Enteng Kabisote 4 with P104 million.
The final gross takes of the eight film entries are as follows:
Star Cinema’s Ang Tanging Ina Niyong Lahat P122,893,166
OctoArts Films’ Iskul Bukol P104,632,792
Regal Entertainment Inc.’s Shake, Rattle & Roll 10 P 68,683,494
Regal Entertainment Inc.’s Desperadas 2 P 49,284,523
Viva Films’ Baler P 35,815,696
Canary Films’ One Night Only P 10,503,089
Cutting Edge’ Dayo P 5,291,448
Maverick Films’ Magkaibigan P 2,148,843
MMFFP officials opined that the possibility of hitting the P500 million mark will be achieved within the next three or four years or earlier if the film piracy problem will be solved as early as possible.
Producers will soon be planning for the 35th MMFF-P which will be probably launched during the appreciation dinner for the 2008 Filmfest. Screenplays for possible entries will be submitted probably in June or July this year.
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